The Food Chain is a fictional charity focusing on the welfare of animals. One of their main revenue streams, alongside a donation program, is their small chain of restaurants/cafes’ where all profits made contribute to animal welfare initiatives. 

This program was part of Laura’s final year of a Bachelor of Visual Communication Design, and all branding for this fictional charity was designed by Lucreative and included everything from logo design through to stationery, menu designs and post cards A quarterly donators magazine was also designed, with all copywriting and photography provided by Lucreative. The project was praised for its originality, as well as the marketing and design skills demonstrated.

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